- Exploration and production
- Oil and Gas Services
- Oil sands
- Post-secondary degree
- Post-secondary diploma
About This Career
You’re the messenger and storyteller of the oil and gas industry. Communications Coordinators help their organizations tell stories to employees, media, governments, regulators, investors, community members and stakeholders of all kinds. These are your “audiences” and your company is often the main actor on the economic, environmental, social and sometimes political stage.
Communications Coordinators implement and contribute to the development of communications, community relations and internal change management strategies. They write, coordinate and produce a variety of communications products and services including promotional, online and printed materials, newsletters and news releases. They maintain social media accounts and prepare internal communications. This role ensures organizational branding guidelines are followed (within the context of materials they prepare) and that communication schedules are met. Communications Coordinators undertake research to inform strategies (e.g. developing and implementing surveys, supporting the execution of focus groups). They may also provide issues management, event coordination, and media monitoring/media relations assistance in support of projects and the needs of the organization.
This role is typically part of a larger communications or public relations team. They may interact with personnel from many departments such as business operations, marketing, public relations, community investment, stakeholder engagement and investor relations. They may also be responsible for communication with external stakeholders such as the public or media. Communications Coordinators may also play a role in emergency and crisis situations.
When you start in this occupation activities may include:
- Preparing written materials including business communications, internal communications, marketing communications, reports and presentation materials
- Reviewing and editing documents to adhere to brand management details
- Writing issue notes and creating key messages related to current events, as well as change management, community relations and other internal and external issues and initiatives
- Participating in web design and/or social media programs
- Maintaining social media accounts
As you advance in this career, you may take on additional tasks including:
- Liaising with internal departments to ensure that the communication methods are fulfilling organizational requirements
- Monitoring media coverage, current affairs, public and stakeholder opinions and issues that could impact an organization and its ability to operate
- Collecting and providing key information regarding issues to assist in high-level strategic planning
- Assisting in resolving issues via media relations
- A post-secondary diploma or degree in communications or other related disciplines, such as public relations, journalism or marketing, is typically required.
- The International Association of Business Communicators (IABC) awards the professional designation Communication Management Professional
- The Canadian Public Relations Society (CPRS) awards the Accredited in Public Relations (APR) designation. It is obtained through submission of a work sample, written exam (essay and short answer) and oral exam by a professional panel.
Creativity, intuition and solid interpersonal communication skills will help you deliver informative and captivating stories.
- Communications and media knowledge
- English language
- Computer use
- Working with others
- Attention to detail
- Critical thinking
- Planning and organizing
- Active listening
- Stress tolerance
- Health and Safety courses may be relevant depending on site visits
- Public administration
- Finance and insurance
- Agriculture, forestry, fishing and hunting
- Mining and quarrying
- Professional, scientific and technical services
- Transportation and warehousing
Also known as
- Communications Assistant
- Communications Specialist
- Communications Advisor
- Public Relations Advisor
- Media Relations Advisor
- Investor Relations Advisor
2019 employment in Canada's oil and gas industryPosted
PetroLMI has released December 2019 data from Statistics Canada’s Labour Force Survey (LFS)*, providing a glimpse into the state of the labour market ...Continue reading